Celebrating cocktails from the 1900s to the1950s Hendrick’s Gin in association with the Paris Experimental Cocktail Club regularly host ‘The Fantastic & Ridiculous Monday of The Unusual Rose and Cucumber Society’ - a series of flamboyant and exquisitely decadent Victorian events - in cities across the world. Expect the unexpected, and more, at these ‘most unusual soirees’; tales of extravagant costumes, a private bar in a horse drawn carriage and drinking gin in teacups! The next evening of nostalgic excess salutes the work of one of Britain’s greatest wits and most revered literary writers; Oscar Wilde. Held at a secret location in Cannes on May 20, this is sure to be the ‘hottest’ ticket in town.

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In May 2008, Beefeater will launch its first major consumer promotion since the brand re-launched in January 2007. For a limited period the distinctive, recently redesigned Beefeater bottle will be showcased in a limited edition gift pack, featuring the ‘Forever London’ creative imagery used in Beefeater’s current advertising campaign. The promotion has been created to sustain the momentum behind Beefeater by driving sales in key off-trade accounts. Consumers will receive a Beefeater postcard with a unique entry code that can be entered on a promotional website.

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