The wonderful all singing all dancing Martin Miller’s Gin Tour moves on to Brighton this week for a day of cocktail competitions, master classes and cocktail demonstrations which will take place on Tuesday 5th August. Then it’s Dublin for the final stage of the 2008 Tour from Wed 6th to Thursday 7th August. Check out www.martinmillersgin.com for more info
Beefeater Gin is the only globally recognised gin to still be made in the heart of London and to celebrate, Beefeater Gin are opening the doors of the Kennington Distillery throughout BAR.08 on 17th and 18th June, Earl’s Court, London. Even better the Beefeater team will take you there and bring you back! All you have to do is visit the Beefeater stand in the foyer at Earl’s Court One, book your ride in a fabulous complimentary Beefeater taxi and you’ll be whisked in style to the Beefeater home to participate in an exciting programme of activities. You’ll meet legendary Master Distiller, Desmond Payne, who will show you around the Distillery and lead tutored gin tastings. Brand Ambassador, Dan Warner, and a wealth of industry stars such as Anastasia Miller, Jared Brown and Gary Regan will talk about the best ways to serve Beefeater Gin. Or just chill in the Beefeater garden where special guest New York bartenders, Naren Young (Bobo) and Alexander Day (Death & Co), together with London’s finest, will serve up the luscious libations and tasty treats.
The Distillery Tour operates every 30 minutes from 11.00am with the last session at 5.00pm. Taxis run from Earl’s Court One from 10.15am each day and will return guests to Earl’s Court One from the distillery all day. The last taxi will leave the Distillery an hour before the show closes. If you’d like to secure your place in advance just email beefeatergin@chivas.com with your preferred date and time.
The Cocktail Demonstrations Tuesday 17th June 2008
The Cocktail Demonstrations Wednesday 18th June 2008
Every day it seems it gets easier to buy a bottle of the gorgeous London Gin. It’s now available at Selfridges Food Hall in London and at Glasgow and Edinburgh Peckham stores. What are you waiting for?
‘Beefeater – The Story of London’s Gin’ was selected as the best piece of creative work produced by a Scottish Agency at the Scottish Design Consultancy of the Year Awards It was designed and published by Contagious and written by renowned spirits writer Geraldine Coates. It illustrates beautifully the journey of gin from Salerno in Italy to London, the city considered to be home of gin, telling the story of the growth of London Dry Gin, and Beefeater’s role as an iconic brand in London since the 1860s. It also includes information on production, cocktails old and new and a guide to the best gin bars in London. Elegantly designed and produced with stunning imagery, some of which was sourced at the Distillery’s extensive archive, the book will be used to educate and influence bartenders and distributors from Spain to the West Coast of America, two key markets for Beefeater Gin.
Matt Chapman, design director at Contagious, said, “this was a fantastic project to work on and we had a great team who were totally committed to achieving an outstanding piece of work. Given the talent throughout the Scottish Design Industry at present, we are delighted to pick up this award.” Scotland’s top 25 agencies submitted 6 of their best pieces of work from 2007, and the judging panel, consisting of clients from the public and private sector, selected the Beefeater Book from the 150 designs on offer.
Gin connoisseurs across the US are in for a treat as the award winning Plymouth Sloe Gin has just become available in thirteen markets across the country. Previously only available in Australia and the UK, Plymouth Sloe Gin is a welcome addition to the resurgence of classic cocktails at the most prestigious bars and lounges from New York to Los Angeles.
“We are thrilled to bring the distinctive taste of Plymouth Sloe Gin to the United States for the first time since it was introduced in 1883,” says Sean Harrison, Plymouth’s master distiller. “It is very exclusive and in high demand because it is made in limited batches to ensure superb quality”
In May 2008, Beefeater will launch its first major consumer promotion since the brand re-launched in January 2007. For a limited period the distinctive, recently redesigned Beefeater bottle will be showcased in a limited edition gift pack, featuring the ‘Forever London’ creative imagery used in Beefeater’s current advertising campaign. The promotion has been created to sustain the momentum behind Beefeater by driving sales in key off-trade accounts. Consumers will receive a Beefeater postcard with a unique entry code that can be entered on a promotional website.
First of all a big welcome to Martin Miller’s and Westbourne Strength Gins who are the latest top gins to become Gintime gins. Hot news from Martin Miller’s is that their Gin Tour is currently storming its way around the UK and Ireland inviting bartenders to test their skills in the most challenging Gin Cocktail Competition yet. It is judged in three areas – making a classic cocktail with a twist, bringing something new to the G and T and last, but not least, speed mixing G and Ts.
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London Gin, the quintessential British drink, has at last been recognized as a special quality beverage by the European Union. The revised EU Spirit Drink definitions, which became law recently, list the definition of London Distilled Gin for the first time. This definition will help maintain London Gin’s heritage and high standards of production and protect the drink from counterfeit products. Edwin Atkinson, the Director General of the Gin and Vodka Association, stated, "We aim to spread the definition around the world so that London Gin is recognized for the very special, high quality spirit drink that it is."
Beefeater Gin, the only major gin brand still distilled in London, has developed a 15-strong fleet of the capital’s iconic black cabs liveried in its eye-catching Forever London advertising to further raise awareness of the brand’s authentic London provenance. The Beefeater black cabs will operate out of London Heathrow and Central London until November 2008. Nick Blacknell, Brand Director for Beefeater, explains: “Black cabs are such a globally recognized London feature that it is logical to showcase our advertising in this way with a visual representation of Beefeater’s traditional heritage and its place in contemporary London”.
