This season, for the first time, Beefeater 24 gin sponsored a host of glamorous London Fashion Week events establishing it as the spirit for fashionistas. They included Beefeater 24’s ongoing relationship with renowned British designer Jonathan Saunders (pictured) whose fashion show is one of the hottest tickets in town. Beefeater 24 was the official sponsor and host of the Jonathan Saunders after party, held at Concrete, East London’s latest venue for the cool fashion crowd.

Beefeater 24 also supported an exclusive soiree for legendary British designer Zandra Rhodes at The Arch Hotel; a celebrity party for jewellery designer Dominic Jones at Soho Sanctum; private screening for style icon Olivia Palermo at The Langham Hotel; afternoon tea party for celebrity favourite shoe designer Charlotte Olympia; and the cutting edge Fashion East’s Menswear Installation. Obviously Gintime’s invites got lost in the post but we can’t wait for next year!

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Beefeater 24’s recent US Cocktail Comp required contestants to create a new drink containing Beefeater 24 plus 6 other ingredients. Here’s the winning recipe created by  Preston Eckman, and a damn fine drink it is too!
Matcha Fizz
Adapted from a recipe by Preston Eckman, Apothecary Lounge, Philadelphia

• 1oz Beefeater 24
• 1oz Gyokuro (green tea shochu)
• small pinch matcha
• half of an egg white
• 0.5oz lemon juice
• 0.5oz honey syrup
• 1 medium sized sage leaf
• 1 sage tip tossed in matcha, as garnish

Shake over ice and strain into a chilled  champagne coupe

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Here’s a welcome break from the hurly burly of the West End. Between January and April Palm Court at the Langham Hotel at the top of Regent Street will be serving a  delightfully refined afternoon tea with a twist. Based on the botanicals in Beefeater 24 , the bespoke afternoon tea menu offers finger sandwiches made with smoked Scottish organic salmon with horseradish and watercress and Castle of Mey Beef with Savora mustard,  home baked scones with Devonshire clotted cream and Duchy Originals Strawberry Preserve, miniature French pastries and English classics such as mille feuille, Victoria sandwich, Bakewell tart and chocolate gateau. The tea itself is based on the Beefeater 24 recipe which uses a unique mix of Chinese green and rare Japanese Sencha teas . Natually there’s an equally delicious Beefeater 24 G and T creating the ideal mix of two quintessentially British drinks.

Palm Court is famous as the birthplace of the afternoon tea , serving tea to the cream of London since 1865. It is the dazzling new centrepiece of recently refurbished  Langham Hotel and the perfect place to put your feet up, have a cuppa and relax. Priced at £39.00 per person, the Beefeater 24 G and Tea is available in Palm Court from 1 January 2010 until 30 April 2010. Advance reservations are recommended on: 020 7965 0195 or for more information visit: www.palm-court.co.uk

Keep checking in with us as we’ll be giving two lucky Gintimers the chance to experience the Beefeater 24 G and Tea for themselves soon!

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Gintime was heavily involved at the first Bibulous at Vinopolis and it was a brilliant showcase event for our participating brands – the gorgeous Beefeater 24, Caorunn, Hendrick’s Gin, Martin Millers, Plymouth and The London No. 1. In a supremely glamorous setting Gintime editor Geraldine Coates conducted a Master Class and tasting of our featured gins to an audience made up of bar professionals and interested amateurs. Check out the gorgeous Gin Lane girls’ independent opinion here.

And no we didn’t pay them although we have to say they are our new best friends!

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Renowned master of molecular mixology, Tony Conigliaro has created fantastic cocktails inspired by the unique blend of botanicals in Beefeater 24 to be served in his new bar, 69 Colebrooke Row.  These innovative cocktails challenge the senses in a completely new and unique way.  Tony chose Beefeater 24 – created only a year ago by Master Distiller, Desmond Payne – as the gin of choice for his new recipes because, as he explains: “The Beefeater 24 has strength and body.  The addition of green tea is inspired because it blends all of the flavours so well and goes with so many different kinds of ingredients”.

The Beefeater 24 Very Dry Martini

Based on Tony’s studies of the tongue and flavour experience within the mouth, Tony has created this ultra dry cocktail using a high concentration distillation of polyphenols and tannins that are added to the vermouth.  When mixed with Beefeater 24 to make the martini it creates a drying sensation in the mouth resulting in the ultimate aperitif

Beefeater 24 Japanese Tea

This most visual of cocktails draws inspiration from the key green tea botanical utilised in Beefeater 24. Tony’s conecpt was to create a drink which had an element of ceremony in the serve, hence the idea of drinking from the glass with two hands and a garnish of green tea bean curd linking back to the tea notes.

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The fantastic Super Contemporary Show at London’s Design Museum sponsored by Beefeater 24 is only up until the 4th October.  This weekend, as part of the London Design Festival, the Museum at Shadwell will be open until 10pm on September 25. Tickets are only £5 in advance and includes entry to all current exhibitions and activities. Check the details out here:

http://www.designmuseum.org/exhibitions/2009/supercontemporary

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London born Beefeater 24 has joined forces with the Design Museum to celebrate the fearlessly progressive spirit of London’s greatest creative minds, past and present. London thinks, designs and makes like no other city. A magnet for mavericks and freethinkers, London has nurtured a creative community that continues to rival all other design capitals.

This exhibition will illustrate London’s pursuit of the new and the best across architecture, industrial design, graphics, fashion and communications. Endlessly pushing at the forefront of design and constantly inventing for new worlds, London’s design output is continually Super Contemporary.

At the heart of the exhibition are fifteen commissions from some of London’s most dynamic creatives demonstrating the diverse approaches to design in London. They include David Adjaye, Ron Arad, BarberOsgerby, Neville Brody, Nigel Coates, Tom Dixon, Zaha Hadid, Wayne Hemingway and Paul Smith.

Super Contemporary Designed in London with Beefeater 24 runs from 3rd June to 4th October at the Design Museum, Shad Thames, London SE1 2YD.

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Always the ones to do in style, Beefeater and Plymouth Gins are getting ready to astonish visitors to this year’s Bar 09 held at Earls Court, London. On Monday 22nd June the Kennington Distillery will be open to international guests with an opportunity to tour the distillery, take part in a tutored gin tasting and enjoy a delicious G & T at the Distillery Bar. The Show itself kicks off on Tuesday 23rd June and here’s a sneak preview of the Beefeater and Plymouth portfolio stand – a work of art in itself. It will host a Cocktail Demonstration Bar with the leading mixologists from the UK and beyond, tutored gin tastings, the Master Distiller’s private room and a separate bar as well. On Wednesday night Beefeater 24 hosts a party and there’s also a chance to get invites to the Beefeater 24 sponsored Super Contemporary Exhibition at the Design Museum.

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