Every day it seems it gets easier to buy a bottle of the gorgeous London Gin. It’s now available at Selfridges Food Hall in London and at Glasgow and Edinburgh Peckham stores. What are you waiting for?

London Gin, the quintessential British drink, has at last been recognized as a special quality beverage by the European Union. The revised EU Spirit Drink definitions, which became law recently, list the definition of London Distilled Gin for the first time. This definition will help maintain London Gin’s heritage and high standards of production and protect the drink from counterfeit products. Edwin Atkinson, the Director General of the Gin and Vodka Association, stated, "We aim to spread the definition around the world so that London Gin is recognized for the very special, high quality spirit drink that it is."

The London Gin has had a successful few weeks with listings achieved at some of London’s coolest bars like Kenza, Christopher’s Martini Bar, Light Bar (St Martin’s Lane Hotel) and Beach Blanket Babylon. It’s also now available at Drinkon.com

The London Gin has had a successful few weeks with listings achieved at some of London’s coolest bars like Kenza, Christopher’s Martini Bar, Light Bar (St Martin’s Lane Hotel) and Beach Blanket Babylon. It’s also now available at Drinkon.com – just click on the link to the right to order. Check out Drinks Business TV to see Andrew Sinclair of Gonzalez Byass and other movers and shakers on the gin scene discussing what’s new in Gin Trends 2008 - www.drinksbusinesstv.com

It’s been a busy time for The London Gin having just been awarded the prestigious gold medal in the Wine & Spirit magazine Design & Packaging Awards 2008. It was also the star of the show at the exclusive Madrid Fusion event in Spain, where a bespoke bar served and sampled hundreds of key journalists, buyers and enthusiasts from the world of fine food and drink. The signature cocktail, the “Passion Fruit and London Gin Sour” went down a storm!

It’s also grabbing lots of attention in London with new listings at The Establishment in Parsons Green, Match Bar in Clerkenwell, the Soho Hotel, Pinchito in Shoreditch, The Chesterfield in Mayfair, Donovan Bar at Browns Hotel (Mayfair) and One Great George Street in Westminster. In addition, our favourite shop Gerry’s of Soho now stock The London Gin in store and online.