Geraldine Coates looks at the story behind Pernod Ricard’s decision not to renew the Geographical Indication status of Plymouth Gin. Last month social media was humming with the news that brand owners Pernod Ricard would not apply to renew the … Continue reading
Pernod Ricard has launched a new innovative bartender training and advocacy programme called Maison, which is accessed through an iPad app. The range of modules covered includes customer service and bartending skills as well as detailed training in 10 major … Continue reading
Pernod Ricard UK, owners of Beefeater, Beefeater 24 and Plymouth Gin and other leading brands, confirmed today that it has become a Corporate Patron of the Saatchi Gallery. This sponsorship enables Pernod Ricard UK to showcase its premium status, its … Continue reading
