For millions of people around the world, London’s perception as a vibrant, dynamic and exciting place is fuelled by some of the great movies which have brought the city to life. Beefeater Gin is recognising the impact these movies have made through creating the innovative digital ‘Our London Movie Awards’ and inviting consumers and movie fans around the world to help judge the ultimate London films.
To celebrate, Beefeater is releasing a Beefeater ‘Our London Movie Awards’ bottle that captures the spirit of London just as the nominated movies do. The exclusive bottle design features the traditional Yeoman re-imagined as a movie award set in front of the impactful London skyline.
To access the awards consumers and movie fans need to visit: beefeatergin.com/olma where they will explore, learn about and vote for their favourite nominated movies. In certain markets consumers will also have the chance to enter a competition to win a unique movie-inspired trip to London.
The awards take consumers on a cinematic adventure, showcasing the greatest films that have been inspired by the city. From a visit to Baker Street, a trip beneath the Houses of Parliament, to the bohemian bookstores and a blue front door – the awards provide a full tour of a host of iconic London locations.
To celebrate the awards in style, Beefeater’s Global Brand Ambassadors have created eight unique cocktails inspired by the shortlisted films, from the dazzling Diamond Fizz inspired by Snatch to a twist on a classic with the Dog’s Nose Negroni from Oliver Twist.
Tim Stones, Global Beefeater Brand Ambassador, commented: “The Our London Movie Awards shortlist provided me with the perfect inspiration for a collection of cocktails. There are so many iconic London references in each film that perfectly lent themselves to being paired with Beefeater Gin and the spirit of London which it embodies.
From smoky ingredients used for an innovative V for Vendetta inspired Gunpowder Martini, to recreating true classics such as the Gin + Dubonnet for The King’s Speech, the cocktails all capture the true spirit and diversity of London.”
Eric Sampers, Global Brand Director, commented: “Beefeater is a modern gin with a rich heritage that is founded on its intrinsic links to London. Through the Our London Movie Awards we’re proud to be opening up Beefeater’s home city to consumers with exclusive content and new cocktails. We are delighted that through the new, premium design of the Limited Edition bottle and the innovative digital movie awards, we are able to excite gin and film enthusiasts alike.”
The Limited Edition release will be rolling out globally from July 2016 at an RRP of £17.50.