Martin Miller’s Gin is championing all things classic this autumn and is challenging UK bartenders to do the same with iconic Vespa scooters as an incentive. The Miller’s Classics Challenge is focused on the consumer passion for simpler drinks such as the Vesper, which do not rely on an abundance of obscure ingredients but instead let the drinker enjoy the core flavours in a pure and uncluttered form.
Cocktails like the Vesper have stood the test of time, so the Miller’s Classics Challenge is designed to encourage bars to sell more Miller’s Vespers and other classic cocktails to today’s customers. Every week until Christmas Eve, the participating bars that sell the most Miller’s will be given keys. All the bartenders with keys at the end of the promotion will be invited to a VIP reception in their region. At each regional reception, one of the keys will fit a classic Vespa scooter – meaning bar staff around the UK will literally drive off with a fantastic prize.
Comments Mike Pulvertaft, Brand Manager at Martin Miller’s Gin: “This challenge has already been very successful in several states in the US, where consumers were extremely receptive to the idea of classic cocktails; some bars saw a sales uplift of over 10% purely on word of mouth. We expect a good success rate in the UK too – and look forward to helping our customers promote some of the classiest, simplest most revered cocktails to the contemporary consumer.”
The Martin Miller’s Gin Vesper Cocktail is:
- 3 measures Martin Miller’s Gin
- 1 measure vodka
- ½ measure Kina Lillet
- lemon to garnish
For further information on how to order Martin Miller’s Gin, contact Mike Pulvertaft on 077498 49484.
