Helping bartenders and publicans get the New Year off to a great start leading spirits company Bacardi Brown-Forman Brands (BBFB) has launched a new set of integrated tools to their trade website Pourfection.com designed to take users through the stages of creating a lucrative drinks menu quickly and simply. The new changes follow recent additions which helped licensees make the most of the festive period and marks an exciting new phase for the popular website.

The renowned spirits company, whose portfolio includes BACARDI, Jack Daniel’s, BOMBAY SAPPHIRE, MARTINI and Southern Comfort, aims to help licensees boost sales and profits with the reworked site using their enhanced Cocktails Database and Gross Profit Calculator. From creating a new cocktail menu to working out the profitability of serves and loads more besides it’s all here – www.pourfection.com