Beefeater Launches New Beefeater Inside London Edition

Commemorating a truly remarkable year for London, Beefeater Gin is celebrating its vibrant home city with the launch of the Beefeater Inside London Limited Edition bottle.

Adorned with the capital’s iconic pillar-box red featuring a transparent silhouette of Beefeater’s famous Yeoman Warder, the limited edition design pays homage to the city of cities. Marking a significant summer when two major international events will focus the world’s attention on the capital, the limited edition bottle celebrates London’s diverse personality and style – a result of its unique blend of eclectic cultures and rich history. Wrapped in Beefeater’s distinctive red, the bold bottle reveals a riot of colour within the transparent Yeoman silhouette. Combining instantly recognisable images with more contemporary figures, the bottle’s vibrant inner layer embodies London’s creative culture.

As the only major London Dry Gin to still be distilled in the heart of the capital, Beefeater is a true London spirit and the original 19th century recipe has remained virtually unchanged offering a full-bodied gin with beautifully balanced flavour.

Combining London’s mix of classic regal chic and rebellious eccentricity, the Beefeater Inside London Limited Edition bottle is the ideal keepsake for patriotic Britons who share Beefeater Gin’s passion for London. Whether visiting London or staying at home this summer, the limited edition bottle is the perfect way to celebrate the famous British capital. The limited edition Beefeater Inside London bottle is available now until the end of the year in more than 25 key markets, with an ABV of 40%.

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