Looking Good For Bombay Sapphire

Bombay Sapphire Gin has been announced as the world’s number one premium gin by value for a third consecutive year. The brand, currently experiencing year-on-year growth of its share by value within the premium gin category, has seen a notable increase of 1.5 share points to 38%, as reported by IWSR (International Wine and Spirit Research), for the 12 months to the end of December 2010. According to IWSR, the continued growth in value has improved over the past three years, having seen an annual compound growth rate of 5.2%, which firmly cements the popularity of the Bombay Sapphire brand in an ever competitive marketplace. (Source data: IWSR 2010)

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