We do love a new special edition bottle pack and gin brands are particularly good at coming up with something stand out for the festive season. Hats off then to Diageo’s Tanqueray No. TEN who have just unveiled a new Caged Bottle gift pack for Christmas. It’s a gorgeous piece of design with the Tanqueray No. TEN bottle wrapped in a bespoke metal frame, a bit like a delicate bird cage. Developed to highlight the bottle’s award winning, Art Deco inspired design, the gift pack reflects the ten facets of the bottle, which meet at the base to form the shape of a citrus squeezer. So once you’ve downed the contents it can be used as an ornamental fruit bowl. Nick Temperley, Head of Diageo Reserve GB commented: “As consumers continue to show willingness to pay more for something special, premium gifting presents a huge opportunity for the trade. The intricately designed Caged Bottle gift pack has been created with the upmost care and craftsmanship, reflecting Tanqueray No. TEN’s very own super-premium credentials, making it the perfect gift for Christmas this year.” The bespoke Christmas edition Caged Bottle gift pack will be available at Selfridges and The Whisky Exchange stores nationwide and will retail at RRP £45. For stockist enquiries, please contact Richard Prideaux, National Account Manager for Diageo Reserve Brands on 07590 810 817.