The Fringe 2012 – New Pop Up Venue for the London Olympics

The Fringe 2012 is where we plan to hang for the Olympics. It’s a private members’ club that will ‘pop up’ in a stunning 4 storey mid 19th Century Victorian warehouse, just a 100 metres walk from the Olympic Park.   The Fringe 2012 is curated by some of the finest designers, chefs, artists and innovators, coming together to create an exceptional experience. This one-of-a-kind venue will open on the 20th July a week before the Opening Ceremony and operate throughout the Olympic Games until September 9th.

The venue will serve as an all day and all night retreat from 9.00am, offering premium food, bar and cocktail lounges, LCD screens broadcasting the main Olympic events and the best of British food at The Fringe’s ‘Great British Food Market’. Renowned bar operators Sweet&Chilli will bring their unique brand of fine drinking to The Fringe experience. Guests will enjoy a menu of exquisite cocktails prepared by London’s leading mixologists using locally sourced, organic ingredients.

And here’s The Fringe’s specially created cocktail for the Olympic Games

Ginford Christie


– 4 x 1″ cubes of fresh watermelon
– 50ml London Dry Gin
– 2 basil leaves
– 10ml sugar syrup
– Cubed ice
– Basil leaf

best made in batches of 4


1. Place all ingredients (except ice) in a Boston glass
2. Briefly muddle to extract the watermelon juice
3. Add a scoop of cubed ice
4. Shake vigorously for 9.87 seconds, the great man’s PB
5. Strain through a tea strainer into a chilled Martini glass
6. Float a basil leaf before serving

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