Breathing Gin at Alcoholic Architecture

Here’s something really unusual – a Hendrick’s G and T that you breathe in at the Alcoholic Architecture installation in London’s Newburgh Quarter close to Carnaby Street. The walk in cloud of breathable cocktail is made with Hendrick’s and tonic water using the same technology as Anthony Gormley’s Blind Light at the Hayward Gallery. Visitors don protective suits and enter an amazing space dressed as the inside of a cocktail with massive straws and a soundscape created by sound artist Douglas Murphy. Dr. James Kneale of UCL provides historical background to Alcoholic Architecture: “Gin has enjoyed periods of riotous popularity in England. In 1743 at the height of the gin craze the average person consumed 10 litres of gin each year. The Newburgh Quarter, the area in which the installation is being held, has strong historical associations with alcohol”.

Alcoholic Architecture is the brainchild of Bompas & Parr whose work operates in the space between food and architecture. They’ve done projects with leading architects including Lord Foster, Will Alsop and Rogers Stirk Harbour + Partners to design jelly moulds. Heston Blumenthal is currently using Bompas & Parr’s expertise for his television series Feast and Mark Ronson asked Bompas & Parr to create a glow-in-the-dark dessert chamber for his most recent Birthday.

Alcoholic Architecture is open on the 17th, 18th, 23rd, 24th and 25th April with timed entry at 7pm, 8pm ,and 9pm. Tickets are available from and it takes place at 2 Ganton Street, W1F 7QL

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