Gin and Tales Launches

Chivas Brothers, producers of Beefeater, Beefeater 24 and Plymouth Gin, have launched an exciting new website –, aimed at engaging consumers to take a fresh look at gin. Edited by Dré Masso – one of London’s leading mixologists – the new website offers a definitive guide to creating, discovering and enjoying signature gin cocktails, alongside authentic tales of gin from some of the world’s most influential drinks experts. There’s also a comprehensive index of cocktail recipes that can be searched by occasion, ingredients or seasonality whilst the Bar School section of the site provides easy-to-follow videos presented by Dré Masso and other famous faces of the cocktail world. With a variety of simple methods and bartending techniques using everyday equipment, the videos will help budding mixologists to replicate the cocktails at home.

Jenny Shipton, International Marketing Manager for gins at Chivas Brothers, says: “As an authority on gin, it is our responsibility to educate and excite consumers on this increasingly popular spirit. With such variety in consumption habits across the world, including the top three gin markets – the UK, the US and Spain – the website is the ideal vehicle to share these trends, while at the same time challenging some well-worn ideas on how to enjoy gin. We are fortunate to have three complementary gins within the portfolio, each with their own key markets and brand personality, which enables us to fulfil international consumer demand across the category. The website marks an important step in raising the profile of the portfolio and follows on from the success of our international ‘English Gins’ training scheme for the trade.”

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