Here’s something we would all be delighted to find in our Christmas stockings this year – a lovely limited edition carton of Beefeater London Dry. The striking pack follows on from a number of successful limited editions released by the brand since 2009. Aimed at communicating the vibrancy of the Beefeater brand, while referencing the winter season, the white carton features an outline of the Beefeater Dry bottle, filled with a collage of icons and words to inspire consumers when creating their Beefeater Gin cocktail. A QR code on the side of the pack, once scanned, directs consumers to an exclusive Beefeater Winter Punch cocktail on the new drinking occasion website, GinandTales.com. Brilliant!