Hendrick’s Gin has just launched the Amazing and Surprisingly Useful Hendrick’s Measurometer – an ingenious bar top device, which alerts gentleman and lady bartenders when stocks of that most unusual gin from Scotland are running low. As Hendrick’s emissary, Louis Xavier Lewis-Smith explains: “A handful of drinking houses around the world reported two predicaments with our stout black bottle: firstly how to give the portly little fellow a bit more height at the bar so chaps and lady gin drinkers can identify their favourite tipple; secondly, how to tell when it’s time to order some more and thereby avoid a fracas with the growing band of Hendrick’s aficionados”.
As with so many modern conundrums, the answer was to be found in the age of invention. A set of Victorian post office scales discovered in London’s Portobello market are the inspiration for the Hendrick’s Measurometer, a set of custom made vintage brass scales that neatly house the cucumber and rose-infused elixir and indicate on a dial whether the little black bottle is anything between full, or heaven forbid: empty. One thousand Amazing and Surprisingly Useful Hendrick’s Measurometers can now be found on display at a selection of the best gin-drinking establishments around the world, including London’s Mayfair Hotel, Edinburgh’s Voodoo Rooms and Madrid’s Gin Club.
For more information contact Emily Thoubboron at LDR LONDON on
020 7479 7651 or email emilyt@LDRLONDON.com