Lights, Camera, Action for Beefeater MIXLDN


Beefeater Gin has launched its sixth annual cocktail contest to discover the most creative and skilled bartenders from across the globe. In a new twist on the format, Beefeater MIXLDN 6, the largest international gin cocktail competition, will challenge contestants … Continue reading

Stylish New Partnership Between Beefeater 24 and Hackett


Dapper is the first word that springs to mind when thinking about Beefeater 24 the super premium London gin par excellence. So it makes perfect sense that the brand has teamed up with quintessentially British menswear brand, Hackett, to celebrate British … Continue reading

Beefeater Launches MIXLDN / Global Bartender Competition 2014


Wow, here’s something new. Beefeater Gin, the only historic dry gin still distilled in London, is embracing its roots with a unique and exciting global bartender competition that mixes the best of modern cultural London, to challenge and inspire the … Continue reading

Beefeater Gin Launches Spring/Summer 2014 Cocktail Collection


Beefeater Gin is turning into a serious follower of fashion as it launches new cocktails in time for London Fashion Week. In a nod to the SS14 pastel trends, think pink and soft green, the new recipes include the gorgeously … Continue reading

Which Tonic Water with Beefeater Gin?


Patience Gould reports on a very exclusive tasting designed to discover which Tonic Water best matches the classic Beefeater Gin.  Six tonics went under the spotlight at London’s Beefeater Distillery in a blind tasting that was full of surprises, some … Continue reading