Those lovely people over at Beefeater are always coming up with something new and their new limited edition bottling, Beefeater London Sounds, is a cracker. Designed to celebrate the rich and diverse legacy of music in the Capital throughout the eras in a contemporary way that perfectly fuses two symbols of the British capital – music and London Dry Gin.

Even better Beefeater has teamed up with music streaming giant, Spotify, to create an interactive music map of London that supports the new limited edition launch. Hosted via Beefeater’s website (www.beefeater.com), the digital activation enables users to listen to some of London’s finest and most iconic music and explore music venues and places of interest to delve deeper into the rich history of London music from jazz, punk, rock and electronic to reggae. Beefeater fans can also create their own playlists and find out more about the artists through videos and interviews conducted with some of the featured acts.

J.C. Iglesias, Global Brand Director for Beefeater, comments: “London Sounds fuses some of the capital’s most internationally recognised cultural symbols – music, London iconography and gin. Our partnership with Spotify will allow consumers to experience Beefeater’s and London’s musical spirit through exclusive content. We are certain that the new limited edition bottle will convey the contemporary personality of Beefeater and will appeal to gin and music enthusiasts around the world.”

The limited edition bottle will be supported by ATL visuals and will still contain the same award winning recipe used in Beefeater London Dry Gin. It will be available in various markets around the world.