Geraldine Coates takes a closer look at the market for gin in Spain with the help of Paco Recuero, Global Director of Beefeater Gin. Spain is the second largest market in the world and the largest in Europe for premium … Continue reading
Chivas Brothers, the global leader in luxury Scotch whisky and premium gin, held the international launch of the very splendid Beefeater Burrough’s Reserve last week in London. Recognising the importance of this new style of gin, the event was attended … Continue reading
If we had a pound for every email that arrives at Gintime Towers requesting information about how to see actual gin being made at an actual gin distillery, we’d be rich. Right now, until the Beefeater Distillery Visitor Centre in … Continue reading
Beefeater 24, one of the world’s leading super premium gins, is inviting bartenders worldwide to showcase their creativity and mixology skills by entering this year’s Beefeater 24 Global Bartender Competition which, for the first time in the competition’s history, will … Continue reading
Ooh we’ve been wondering about this but hot off the press is the news that Chivas Brothers has launched Beefeater Burrough’s Reserve described as “a hand-crafted, ultra premium gin unlike any other”. Distilled in a small historic copper still from … Continue reading
Plymouth Gin and Beefeater Gin have both won double gold medals at the San Francisco World Spirits Competition, with Beefeater going on to win the prestigious Best Gin award. In addition Plymouth Gin and Plymouth Sloe Gin received the Ultimate … Continue reading
Patience Gould reports on a very exclusive tasting designed to discover which Tonic Water best matches the classic Beefeater Gin. Six tonics went under the spotlight at London’s Beefeater Distillery in a blind tasting that was full of surprises, some … Continue reading
Beefeater Gin has released the iconic #MyLondon Limited Edition bottle – a spectacular design created using 1,000 images crowd-sourced from Londoners during a competition. The #MyLondon competition, which ended in November 2012 with a giant laser-projection in London’s Covent Garden … Continue reading
Are you a film-maker? Are you passionate about London? Do you fancy making a short film and winning some amazing prizes? If so good news – The Beefeater MyLondon Short Film Competition launched last night on March 20th. It’s FREE to … Continue reading
Master Distiller and Creator of Beefeater 24 Desmond Payne will be available to answer your questions via twitter on Thursday 28th February. Please use the hashtag #AskDesmond for your questions.
David T. Smith of Summer Fruit Cup reports on London’s first Gin Ramble for Gintime. February 1st saw the first ever Gin Ramble, organised by the Wine & Spirits Education Trust – a gin-packed day that would see a group … Continue reading
Hot off the press is the news that Beefeater Gin has got the go ahead to create London’s first ever gin distillery visitor centre. The development at the historic Beefeater gin distillery in Kennington will open later in 2013 and, … Continue reading
We’re loving the images from the new Chivas Brothers’ ‘This is My London’ marketing campaign for Beefeater. The campaign is to introduce “like-minded consumers to three real Londoners who epitomise the creative, individual style that both Beefeater Gin and contemporary … Continue reading
Unveiled exclusively in a spectacular visual stunt in Covent Garden, Beefeater Gin is celebrating Londoners’ outstanding creativity and passion in helping to create its new limited edition bottle. A giant, animated, laser-projection revealed the first impression of the new bottle … Continue reading
Following on from its award-winning ‘Forever London’ campaign, Beefeater, the world’s bestselling premium gin, is launching a new integrated marketing programme that tells the story of real Londoners, highlighting the iconic brand’s links to the UK’s capital city. The new … Continue reading
In a move that reflects its unique London heritage, Beefeater Gin is calling on Londoners to help in the creation of its 2013 limited edition bottle through a very special photography competition. Competitors are requested to take a photo of what … Continue reading
Something new from those clever Beefeater people – Beefeater Studio24 is a new digital platform that allows you to create a soundtrack to your life by supplementing your Instagram photographs with songs that remind you of life’s perfect moments. It’s … Continue reading
Beefeater Gin is on an awards roll with the win of the prestigious Gin Trophy at this year’s International Wine & Spirits Competition (IWSC) – one of the world’s most respected spirits competitions. The IWSC trophy topped off a plethora of … Continue reading
Gintime Editor Geraldine Coates comes over all patriotic Although gin is now very much an international spirit produced and consumed all over the world, to my mind it still remains an English drink. Partly that is because it has a … Continue reading
Commemorating a truly remarkable year for London, Beefeater Gin is celebrating its vibrant home city with the launch of the Beefeater Inside London Limited Edition bottle. Adorned with the capital’s iconic pillar-box red featuring a transparent silhouette of Beefeater’s famous … Continue reading
