Beefeater 24 is hosting a series of Tea Salons all over the world to make the most of the gin’s gorgeous tea botanicals. Brand Ambassador Dan Warner has create a range of tea-inspired gin cocktails, including English Breakfast, Lapsang Martinez, Almond Iced Tea and 24 Fruit Tea Cup. Great drinks all and here are some of the  recipes.

English Breakfast

• 1 ¾ oz English Breakfast Tea infused Beefeater 24*
• ¾ oz Lemon Juice
• ¾ oz Pasteurized Egg White (Optional)
• ¼ oz Sugar syrup
• 1 spoon Marmalade

Method: Shake and Strain into chilled glass
Glass: Tea Cup or Cocktail glass
Garnish: Zested orange peel

Almond Iced Tea

• 1 ¾ oz Beefeater 24
• 3 oz Chilled Sencha Tea
• ¾ oz Orgeat syrup
• ¼ oz Sugar syrup
• ¼ oz Fresh lemon juice

Method: Pour all ingredients over ice & stir
Glass: Highball/ Collins
Garnish: Lemon wheel & sage sprig

Lapsang Martinez

• 1 ¾ oz Beefeater 24
• 1 oz Dubonnet
• ½ oz Lapsang Souchong Syrup

Method: Stir and Strain
Glass: Cocktail coupe
Garnish: Lemon Twist

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, recently entertained some of the world’s top bartenders at a Gin Symposium in Toronto. The event was hosted by Global Brand Ambassador, Dan Warner and the timetable for the afternoon included:

• Beefeater Master Distiller, Desmond Payne on the history of English Gin, followed by a gin tasting
• Beefeater Brand Ambassador, Dan Warner on the taste profiles of a selection of English Gin brands and the role each can play in a classic drink
• Nick Strangeway - London-style drinks
• Local brand Ambassador, Ryan Powell - Canadian inspired cocktail recipes

The Beefeater Gin Distillery in the heart of London is one of the city’s best kept secrets.  And, as part of “London Open City”, the Distillery will be opening its doors to the public on 18^th and 19^th September for free tours that take place every 30 minutes from 1-5pm with a maximum of 15 people per tour.

Visitors will be able to experience a moment of British history and learn how this iconic London spirit is made by going behind the scenes of the home of one of London’s most recognised brands. In the expert hands of Master Distiller Desmond Payne they will learn fascinating facts on the history of the spirit itself and view the array of botanicals used to create the gin first hand. Also as part of the tour, visitors will be able to view the original pot still used to steep and then distil the alcohol and botanicals before sampling the quintessential (and arguably) the best gin and tonic in the contemporary Beefeater branded bar.
It’s the perfect treat if visiting London or planning a day out with friends.

Tours must be pre-booked – just log onto the Open City website (www.londonopenhouse.org). But hurry, as spaces are limited.

Open City encourages Londoners to explore and re-examine their city, to debate how architecture affects their daily lives, and to discover and appreciate how they can really influence change in the built environment.

Beefeater Summer Gin hits the shops this May and, as promised, here are some of Tim Stones delicious Beefeater Summer recipes to make at home:

Beefeater Summer Martini

• 3 parts Beefeater Summer
• 1 part Dry Vermouth

Garnish: Blackberry and Raspberry on a cocktail stick

Glass: Coupe glass

In a mixing glass, stir Beefeater Summer over ice with the Dry Vermouth until well chilled. Garnish and serve.

Beefeater Summer Gin Fizz

• 50ml Beefeater Summer
• Ruby Grapefruit Juice
• Splash of Club Soda

Garnish: Wedge of Ruby Grapefruit

Glass: Tall

Pour Beefeater Summer over ice. Top with fresh ruby grapefruit juice and a splash of club soda. Garnish and serve.

Beefeater Summer Cooler

(based on jug serving 6 medium tumblers)

• 200ml Beefeater Summer
• 75ml of Elderflower cordial or liqueur
• Club soda or Ginger Ale
• Lemon

Garnish: Summer Fruits

Glass: Pitcher

Pour Beefeater Summer over ice into the pitcher. Add the elderflower cordial or liqueur. Top with club soda or ginger ale and garnish with a squeeze of lemon and summer fruits.

Beefeater Summer and Cranberry

• 50ml Beefeater Summer
• Cranberry Juice

Garnish: Lime wedge

Glass: Tall

Pour Beefeater Summer into a glass over ice. Top with cranberry juice. Squeeze the lime wedge into the glass and add as garnish

Hot on the heels of the success of his last masterpiece Beefeater 24, Master Distiller Desmond Payne has created anexclusive limited edition version of the award-winning Beefeater Gin to celebrate summer. The Beefeater London Dry Summer Gin includes delicious new floral botanicals that capture the essence of summer including elderflower, hibiscus and blackcurrant. It’s a lighter style gin and is presented in the same distinctive bottle shape as the original Beefeater London, decorated with floral images to reflect the new botanicals.

Desmond Payne explains: “I wanted to create a gin that would be ideally suited to lighter summer drinks and take advantage of those rarer botanicals that are less available to remind consumers of the wonderful aromas and tastes of summer in a gin.”

Brand Director for Gins at Chivas Brothers Simon Burley adds: “Beefeater has a long-standing tradition of innovation stretching back to the days of James Burrough and we are committed to continuing this. Desmond has upheld this tradition with the highly acclaimed Beefeater 24 and we are delighted that he is continuing to break new ground in the gin category with the release of our new limited edition Summer gin.

Beefeater Brand Ambassador, Tim Stones, has created new cocktails to showcase the flavour of Beefeater Summer. Watch this space for details of how best to enjoy Beefeater Summer in a range of delicious drinks

Beefeater London Dry Summer Gin will be available from May 2010 in a Special Edition bottle for a limited period and will retail at £17.99.

Beefeater 24’s recent US Cocktail Comp required contestants to create a new drink containing Beefeater 24 plus 6 other ingredients. Here’s the winning recipe created by  Preston Eckman, and a damn fine drink it is too!
Matcha Fizz
Adapted from a recipe by Preston Eckman, Apothecary Lounge, Philadelphia

• 1oz Beefeater 24
• 1oz Gyokuro (green tea shochu)
• small pinch matcha
• half of an egg white
• 0.5oz lemon juice
• 0.5oz honey syrup
• 1 medium sized sage leaf
• 1 sage tip tossed in matcha, as garnish

Shake over ice and strain into a chilled  champagne coupe

Renowned master of molecular mixology, Tony Conigliaro has created fantastic cocktails inspired by the unique blend of botanicals in Beefeater 24 to be served in his new bar, 69 Colebrooke Row.  These innovative cocktails challenge the senses in a completely new and unique way.  Tony chose Beefeater 24 – created only a year ago by Master Distiller, Desmond Payne – as the gin of choice for his new recipes because, as he explains: “The Beefeater 24 has strength and body.  The addition of green tea is inspired because it blends all of the flavours so well and goes with so many different kinds of ingredients”.

The Beefeater 24 Very Dry Martini

Based on Tony’s studies of the tongue and flavour experience within the mouth, Tony has created this ultra dry cocktail using a high concentration distillation of polyphenols and tannins that are added to the vermouth.  When mixed with Beefeater 24 to make the martini it creates a drying sensation in the mouth resulting in the ultimate aperitif

Beefeater 24 Japanese Tea

This most visual of cocktails draws inspiration from the key green tea botanical utilised in Beefeater 24. Tony’s conecpt was to create a drink which had an element of ceremony in the serve, hence the idea of drinking from the glass with two hands and a garnish of green tea bean curd linking back to the tea notes.

What a great response to our Beefeater Classic Cocktails book offer and congratulations to Lorna Breetzhe, Iain Maxwell, Deirdre Steain, Nick Yardley, Jane Hill, Martin Best, Gary Hughes, Stuart Reid, Jackie Youel and Sue Southurst who, depending on the whim of Royal Mail, should all be receiving their copies of this gorgeous little book shortly. Don’t despair if you weren’t a winner as the Beefeater London Classic Gin Cocktails Book is now available free online at Mixellany Books at
www.mixellany.com
Have a peek at it here:

http://www.master.mixellany.com/Reading_Room.html

The Establishment in Parsons Green has recently launched a series of regular Gin Clubs. Following on from a really successful Tanqueray event the next Club night is Wednesday 28th October featuring Beefeater London Dry Gin. It starts at 7/7:15pm with a Gin Reception and will finish at about 8:45pm. Attendees will be treated to lovely gin drinks on arrival plus an in depth talk and tasting on the featured gin. They’ll learn how to make classic gin cocktails, sample canapés made with ingredients found in Beefeater and be given a goodie bag to take home. Each session costs £15.  Booking is essential as space is limited. For further information call 020 7384 2418 or email: ginclub@theestablishment.com. Or go online to www.theestablishment.com

On behalf of L’Exposition Universelle des Vins et Spiritueux (EUVS), spirits and drinks historians Anistatia Miller and Jared Brown are bringing a distinguished group of bartender to The Demo Bar at the London Bar Show 2009. Distinguished bartenders from all over the world will share the interactions and exchanges that shaped them, recount the opportunities and challenges they faced and describe the events and people they met that defined their enduring, successful careers behind the bar.

Full Program of Events

DAY ONE: 23rd June 09

London: Centre of the Cocktail Universe

Sponsored by Beefeater Gin

BREAKFAST SESSION: 10.30 – 11.15

Author and cocktailian extraordinaire Gary Regan, kicks off the tour with the tale behind his parents’ pub.

SESSION ONE: 12.00 – 12.45

Book launch: Classic London Gin Cocktails
Anistatia Miller and Jared Brown narrate a historic tour of London classic Gin cocktails accompanied by one of London’s finest mixing masters, Nick Strangeway.

SESSION TWO: 1.00 – 1.45

American masters Sasha Petraske and Audrey Saunders explain what they learnt working and drinking throughout the London and New York bar scene.

SESSION THREE: 2.00 – 2.45

Industry legend, Peter Dorelli will narrate his experience working in some of London’s finest hotel bars.

SESSION FOUR: 3.00 – 3.45

Chris Edwardes recounts his career path through London bar industry’s most iconic venues over the past 30 years.

SESSION FIVE: 4.00 – 4.45

The Beefeater Ashes: The Ultimate Bartender Quiz

UK vs the US. A 100-question quiz that will show which country really knows its stuff about the history of drinks and drinking.

DAY TWO: 24th June 09

All Over the World: Where Service Counts

BREAKFAST SESSION: 10.30 – 11.30
Book launch: Spirituous Journey
Find out what Jared and Anistatia have learnt on their personal spirituous journey through history at the worldiwde launch of their latest book, Spirituous Journey.

Sponsored by Wyborowa Exquisite Wodka

SESSION ONE: 12.00 – 12.45

Dave Broom talks with Suzuki Takayuki (Japan) about what it’s like catering to one of the world’s most quality-conscious and demanding audiences.

Sponsored by Yamazaki Whisky

SESSION TWO: 1.15 – 2.00

John Gakuru talks with Marcelo de Ferrari (Brazil) about shaking up drinks in one of the world’s most festive environments.

Sposored by Sagatiba Cachaça

SESSION THREE: 2.30 – 3.15

Jose Louis Ortiz (Mexico) describes what it’s like serving up Batangas and Margaritas in the town that put agave spirits on the map.

Sponsored by Ocho Tequila

SESSION FOUR: 3.45 – 4.30

Michael Menegos (Cuba) explains what life is like behind the bars in Old Havana and what it’s like keeping a traditional alive.
Sponsored by Havana Club International

For further information about the EUVS visit www.euvs.org.

For further information about the Demo Bar and to RSVP your seat, contact Jasmine Carl at jcarl.euvs@gmail.com or call +44(0)7794853881.