Beefeater 24’s recent US Cocktail Comp required contestants to create a new drink containing Beefeater 24 plus 6 other ingredients. Here’s the winning recipe created by  Preston Eckman, and a damn fine drink it is too!
Matcha Fizz
Adapted from a recipe by Preston Eckman, Apothecary Lounge, Philadelphia

• 1oz Beefeater 24
• 1oz Gyokuro (green tea shochu)
• small pinch matcha
• half of an egg white
• 0.5oz lemon juice
• 0.5oz honey syrup
• 1 medium sized sage leaf
• 1 sage tip tossed in matcha, as garnish

Shake over ice and strain into a chilled  champagne coupe

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Renowned master of molecular mixology, Tony Conigliaro has created fantastic cocktails inspired by the unique blend of botanicals in Beefeater 24 to be served in his new bar, 69 Colebrooke Row.  These innovative cocktails challenge the senses in a completely new and unique way.  Tony chose Beefeater 24 – created only a year ago by Master Distiller, Desmond Payne – as the gin of choice for his new recipes because, as he explains: “The Beefeater 24 has strength and body.  The addition of green tea is inspired because it blends all of the flavours so well and goes with so many different kinds of ingredients”.

The Beefeater 24 Very Dry Martini

Based on Tony’s studies of the tongue and flavour experience within the mouth, Tony has created this ultra dry cocktail using a high concentration distillation of polyphenols and tannins that are added to the vermouth.  When mixed with Beefeater 24 to make the martini it creates a drying sensation in the mouth resulting in the ultimate aperitif

Beefeater 24 Japanese Tea

This most visual of cocktails draws inspiration from the key green tea botanical utilised in Beefeater 24. Tony’s conecpt was to create a drink which had an element of ceremony in the serve, hence the idea of drinking from the glass with two hands and a garnish of green tea bean curd linking back to the tea notes.

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What a great response to our Beefeater Classic Cocktails book offer and congratulations to Lorna Breetzhe, Iain Maxwell, Deirdre Steain, Nick Yardley, Jane Hill, Martin Best, Gary Hughes, Stuart Reid, Jackie Youel and Sue Southurst who, depending on the whim of Royal Mail, should all be receiving their copies of this gorgeous little book shortly. Don’t despair if you weren’t a winner as the Beefeater London Classic Gin Cocktails Book is now available free online at Mixellany Books at
www.mixellany.com
Have a peek at it here:

http://www.master.mixellany.com/Reading_Room.html

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The Establishment in Parsons Green has recently launched a series of regular Gin Clubs. Following on from a really successful Tanqueray event the next Club night is Wednesday 28th October featuring Beefeater London Dry Gin. It starts at 7/7:15pm with a Gin Reception and will finish at about 8:45pm. Attendees will be treated to lovely gin drinks on arrival plus an in depth talk and tasting on the featured gin. They’ll learn how to make classic gin cocktails, sample canapés made with ingredients found in Beefeater and be given a goodie bag to take home. Each session costs £15.  Booking is essential as space is limited. For further information call 020 7384 2418 or email: ginclub@theestablishment.com. Or go online to www.theestablishment.com

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On behalf of L’Exposition Universelle des Vins et Spiritueux (EUVS), spirits and drinks historians Anistatia Miller and Jared Brown are bringing a distinguished group of bartender to The Demo Bar at the London Bar Show 2009. Distinguished bartenders from all over the world will share the interactions and exchanges that shaped them, recount the opportunities and challenges they faced and describe the events and people they met that defined their enduring, successful careers behind the bar.

Full Program of Events

DAY ONE: 23rd June 09

London: Centre of the Cocktail Universe

Sponsored by Beefeater Gin

BREAKFAST SESSION: 10.30 – 11.15

Author and cocktailian extraordinaire Gary Regan, kicks off the tour with the tale behind his parents’ pub.

SESSION ONE: 12.00 – 12.45

Book launch: Classic London Gin Cocktails
Anistatia Miller and Jared Brown narrate a historic tour of London classic Gin cocktails accompanied by one of London’s finest mixing masters, Nick Strangeway.

SESSION TWO: 1.00 – 1.45

American masters Sasha Petraske and Audrey Saunders explain what they learnt working and drinking throughout the London and New York bar scene.

SESSION THREE: 2.00 – 2.45

Industry legend, Peter Dorelli will narrate his experience working in some of London’s finest hotel bars.

SESSION FOUR: 3.00 – 3.45

Chris Edwardes recounts his career path through London bar industry’s most iconic venues over the past 30 years.

SESSION FIVE: 4.00 – 4.45

The Beefeater Ashes: The Ultimate Bartender Quiz

UK vs the US. A 100-question quiz that will show which country really knows its stuff about the history of drinks and drinking.

DAY TWO: 24th June 09

All Over the World: Where Service Counts

BREAKFAST SESSION: 10.30 – 11.30
Book launch: Spirituous Journey
Find out what Jared and Anistatia have learnt on their personal spirituous journey through history at the worldiwde launch of their latest book, Spirituous Journey.

Sponsored by Wyborowa Exquisite Wodka

SESSION ONE: 12.00 – 12.45

Dave Broom talks with Suzuki Takayuki (Japan) about what it’s like catering to one of the world’s most quality-conscious and demanding audiences.

Sponsored by Yamazaki Whisky

SESSION TWO: 1.15 – 2.00

John Gakuru talks with Marcelo de Ferrari (Brazil) about shaking up drinks in one of the world’s most festive environments.

Sposored by Sagatiba Cachaça

SESSION THREE: 2.30 – 3.15

Jose Louis Ortiz (Mexico) describes what it’s like serving up Batangas and Margaritas in the town that put agave spirits on the map.

Sponsored by Ocho Tequila

SESSION FOUR: 3.45 – 4.30

Michael Menegos (Cuba) explains what life is like behind the bars in Old Havana and what it’s like keeping a traditional alive.
Sponsored by Havana Club International

For further information about the EUVS visit www.euvs.org.

For further information about the Demo Bar and to RSVP your seat, contact Jasmine Carl at jcarl.euvs@gmail.com or call +44(0)7794853881.

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Always the ones to do in style, Beefeater and Plymouth Gins are getting ready to astonish visitors to this year’s Bar 09 held at Earls Court, London. On Monday 22nd June the Kennington Distillery will be open to international guests with an opportunity to tour the distillery, take part in a tutored gin tasting and enjoy a delicious G & T at the Distillery Bar. The Show itself kicks off on Tuesday 23rd June and here’s a sneak preview of the Beefeater and Plymouth portfolio stand – a work of art in itself. It will host a Cocktail Demonstration Bar with the leading mixologists from the UK and beyond, tutored gin tastings, the Master Distiller’s private room and a separate bar as well. On Wednesday night Beefeater 24 hosts a party and there’s also a chance to get invites to the Beefeater 24 sponsored Super Contemporary Exhibition at the Design Museum.

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The folks at Gintime thought the best thing about this year’s Bar Show in London was the opportunity to escape to the Beefeater Distillery in Kennington. No loud pumping music, no flashing lights, no shouty people, the Distillery was an oasis of calm after the madness of Earl’s Court. And far more inspirational as it played host to a truly outstanding programme of events starring the great and the good of the cocktail world. Sasha Petraske of the famed Milk and Honey in New York went head to head with Nick Strangeway of London’s Hawksmoor on the respective merits of both cities’ cocktail styles. Jason Fendick and Tobias Blazquez-Garcia gave valuable insight into Spanish cocktail trends. The history of cocktails through the ages was presented by Anistatia Miller, Jared Brown, Dan Warner and special guests. There was also a rare opportunity to hear Gary Regan, Mr. Mixology himself, in conversation whilst the hard core Beefeater brand education came in the form of tours of the Distillery followed by tutored tastings conducted by Master Distiller Desmond Payne. A Beach Party for 500 at the Stationhouse in Notting Hill on the closing night brought down the curtain on a fabulous two days. Check out the Gallery below for who was there.

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Beefeater Gin is the only globally recognised gin to still be made in the heart of London and to celebrate, Beefeater Gin are opening the doors of the Kennington Distillery throughout BAR.08 on 17th and 18th June, Earl’s Court, London. Even better the Beefeater team will take you there and bring you back! All you have to do is visit the Beefeater stand in the foyer at Earl’s Court One, book your ride in a fabulous complimentary Beefeater taxi and you’ll be whisked in style to the Beefeater home to participate in an exciting programme of activities. You’ll meet legendary Master Distiller, Desmond Payne, who will show you around the Distillery and lead tutored gin tastings. Brand Ambassador, Dan Warner, and a wealth of industry stars such as Anastasia Miller, Jared Brown and Gary Regan will talk about the best ways to serve Beefeater Gin. Or just chill in the Beefeater garden where special guest New York bartenders, Naren Young (Bobo) and Alexander Day (Death & Co), together with London’s finest, will serve up the luscious libations and tasty treats.

The Distillery Tour operates every 30 minutes from 11.00am with the last session at 5.00pm. Taxis run from Earl’s Court One from 10.15am each day and will return guests to Earl’s Court One from the distillery all day. The last taxi will leave the Distillery an hour before the show closes. If you’d like to secure your place in advance just email beefeatergin@chivas.com with your preferred date and time.

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The Cocktail Demonstrations Tuesday 17th June 2008

• 12 noon: New York style with Sasha Petraske
• 1.00pm: Gin cocktails through the ages, with Anistatia Miller, Jared Brown, Dan Warner and special guests
• 2.00pm: An audience with Gary Regan
• 3.00pm: Spanish style with Jason Fendick and Tobias Blazquez-Garcia
• 4.00pm: The Cocktail Ashes – the ultimate bartender quiz. Hosted and compared by Anistatia Miller and Jared Brown

The Cocktail Demonstrations Wednesday 18th June 2008

• 12 noon: Gin cocktails through the ages, with Anistatia Miller, Jared Brown, Dan Warner and special guests
• 1.00pm: An audience with Gary Regan
• 2.00pm: European style with Nick Strangeway and special guests
• 3.00pm: New York style with Sasha Petraske
• 4.00pm: All Star Finals

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‘Beefeater – The Story of London’s Gin’ was selected as the best piece of creative work produced by a Scottish Agency at the Scottish Design Consultancy of the Year Awards It was designed and published by Contagious and written by renowned spirits writer Geraldine Coates. It illustrates beautifully the journey of gin from Salerno in Italy to London, the city considered to be home of gin, telling the story of the growth of London Dry Gin, and Beefeater’s role as an iconic brand in London since the 1860s. It also includes information on production, cocktails old and new and a guide to the best gin bars in London. Elegantly designed and produced with stunning imagery, some of which was sourced at the Distillery’s extensive archive, the book will be used to educate and influence bartenders and distributors from Spain to the West Coast of America, two key markets for Beefeater Gin.

Matt Chapman, design director at Contagious, said, “this was a fantastic project to work on and we had a great team who were totally committed to achieving an outstanding piece of work. Given the talent throughout the Scottish Design Industry at present, we are delighted to pick up this award.” Scotland’s top 25 agencies submitted 6 of their best pieces of work from 2007, and the judging panel, consisting of clients from the public and private sector, selected the Beefeater Book from the 150 designs on offer.

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